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دانلود رایکان مقاله انگلیسی ISI با موضوع رویکرد پورتفولیو (نمونه کار) در ارزیابی توسعه سازمانی

عنوان فارسی مقاله:

مدیریت نوآوری و پیش بینی (دور اندیشی) شرکت: یک رویکرد پورتفولیو (نمونه کار) در ارزیابی توسعه سازمانی

عنوان انگلیسی مقاله:

Corporate foresight and innovation management: A portfolio-approach in evaluating organizational development

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قسمتی از مقاله انگلیسی و ترجمه آن:

1. Introduction
In the past decade, a new and unprecedented challenge for companies of all sizes has arisen, one that could mean life or death for a particular organization [1, p. 1]. With this weighty statement, Jonathan Spira heralds the beginning of a new era: the knowledge economy. Likewise, a recent McKinsey survey amongst executives on global trends and their impact on business strategies shows that the greater ease of obtaining information, and thus creating knowledge, is perceived as one of the most influential trends in the business world today [2, p. 17]. 1 However, as Van Giessel and Boekholt [3, p. 2] point out, this paradigm shift from a traditional industry-driven economy to the new knowledge-based economy also implies sundry challenges for companies and their business environment. For example, Porter and Millar [4, p. 150] analyze the future competitive landscape for companies by stating that the ‘information revolution’ affects competition in three vital ways: it changes industry structure and, in doing so, alters the rules of competition; it creates competitive advantage by providing companies new ways to outperform their rivals; and it spawns completely new businesses, often from within a company’s existing operations. Accordingly, Drucker [5] summarizes the situation by claiming that ‘‘in the next 10 to 15 years, collecting outside information is going to be the next frontier’’ (p. 5).

1. معرفی