دانلود رایکان مقاله انگلیسی ISI با موضوع عوامل تعیین کننده وفاداری به برند در بازار های B2B
عنوان فارسی مقاله:
عوامل تعیین کننده وفاداری به برند در بازار های B2B: از دیدگاه یک بازار نو ظهور
عنوان انگلیسی مقاله:
The determinants of franchise brand loyalty in B2B markets: An emerging market perspective
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1. Introduction
The combined gross domestic product (GDP) of the eight largest emerging economies is projected to equal or surpass that of the eight largest advanced economies by 2025 (World Bank, 2011). Emerging markets are among the fastest growing in the world, attracting more than half (56%) of global foreign direct investment (FDI) (UNCTAD, 2015). The saturation of retail markets in most developed markets such as the USA, Canada and parts of Europe is driving global brands to seek growth in emerging markets such as India (Welsh, Alon, & Falbe, 2006). In fact, India is expected to become the world’s third largest consumer market by 2020 (Boumphrey, 2010), making it one of the most preferred destinations for FDI. The Indian franchising sector in particular is thriving and contributes approximately 4% to the GDP, and it is estimated that this will increase to 30% by the end of 2017 (FAI, 2016).
مقدمه
مجموع تولید ناخالص داخلی ( GDP) هشت تا از بزرگترین اقتصاد های نو ظهور از هشت اقتصاد پیشرفته در سال 2025 بهتر و بیشتر خواهد بود ( بانک جهانی 2011). بازار های نوظهور سریع ترین رشد را در جهان دارند و بیش از نیمی از سرمایه مستقیم خارجی ( FDI) را جذب می کنند ( 56 درصد). ( UNCTAD 2015). اشباع بازار های خرده فروشی در بازار های توسعه یافته مانند بازار آمریکا ، کانادا و بازار های بخشی از اروپا محرک برند های جهانی است که به دنبال رشد در بازار های نوظهور مانند بازار هند ، ( ولش ، آلون ، فالبه 2006) است. در حقیقت ، هند سومین مصرف کننده بزرگ جهان در سال 2020 خواهد بود ( بومپری 2010) و به یکی از اهداف ترجیحی برای سرمایه گذاری مستقیم خارجی تبدیل خواهد شد. بخش فرانشیزینگ هند در حال رونق گرفتن است و تقریبا در4 درصد تولید ناخالص داخلی سهم دارد و برآورد می شود که در سال 2017 به 30 درصد افزایش پیدا کند.
کلمات کلیدی
The determinants of franchise brand loyalty in B2B markets: An ... https://www.sciencedirect.com/science/article/pii/S0148296317303338 by MW Nyadzayo - 2018 - Related articles While global franchising is accepted as a major entry mode into emerging markets, limited research has focused on the drivers of franchise brand loyalty in emerging markets. This study advances a nomological network model of the determinants of franchise brand loyalty in an emerging market. The determinants of franchise brand loyalty in B2B markets: An ... https://www.researchgate.net/.../319705130_The_determinants_of_franchise_brand_loy... Apr 16, 2018 - Request PDF on ResearchGate | The determinants of franchise brand loyalty in B2B markets: An emerging market perspective | Brand loyalty ... The determinants of franchise brand loyalty in B2B markets: An ... https://ideas.repec.org/a/eee/jbrese/v86y2018icp435-445.html by MW Nyadzayo - 2018 - Related articles While global franchising is accepted as a major entry mode into emerging markets, limited research has focused on the drivers of franchise brand loyalty in emerging markets. This study advances a nomological network model of the determinants of franchise brand loyalty in an emerging market. [PDF]The determinants of franchise brand loyalty in B2B markets_ An ... iranarze.ir/wp-content/uploads/2017/11/8207-English-IranArze.pdf by MW Nyadzayo - Related articles journal homepage: www.elsevier.com/locate/jbusres. The determinants of franchise brand loyalty in B2B markets: An emerging market perspective. Munyaradzi ... [PDF]The determinants of franchise brand loyalty in B2B markets: An ... isiarticles.com/bundles/Article/pre/pdf/85849.pdf The determinants of franchise brand loyalty in B2B markets: An emerging market perspective. Munyaradzi W. Nyadzayoa,⁎. , Margaret J. Matandab, Rajesh ... The determinants of franchise brand loyalty in B2B markets https://www.ir-translate.com/PU/link/ftc_page.aspx?id=1011354 Translate this page Nov 2, 2017 - مقاله 2017 مدیریت با ترجمه درباره وفاداری به برند در بازار های B2B . ... of franchise brand loyalty in B2B markets: An emerging market perspective. [PDF]Brand relationships and brand equity in franchising www.hajarian.com/brand/1-s2.0-S0019850111001325-main.pdf by MW Nyadzayo - 2011 - Cited by 78 - Related articles business's position in the market is to develop the brand” (Chandler,. 2009, p. 62). ... Brand building is as important in B2B markets as it is in business-to- consumer ... stand other factors that can create value for the franchise brand and the franchise ...... Lastly, participants had the view that brand loyalty is the most crucial. Dr. Munyaradzi W. Nyadzayo - Google Scholar Citations scholar.google.com/citations?user=BgJRlIEAAAAJ&hl=en The antecedents of customer loyalty: A moderated mediation model of ... turnover intention: a customer relationship management perspective ... The determinants of franchise brand loyalty in B2B markets: An emerging market perspective. rajesh rajaguru - Google Scholar Citations scholar.google.com/citations?user=4A8QkVkAAAAJ&hl=en The determinants of franchise brand loyalty in B2B markets: An emerging market perspective. MW Nyadzayo, MJ Matanda, R Rajaguru. Journal of Business ...
