دانلود رایکان مقاله انگلیسی ISI با موضوع اهمیت بازاریابی ایمیلی (ایمیل مارکتینگ) در تجارت الکترونیک
عنوان فارسی مقاله:
اهمیت بازاریابی ایمیلی (ایمیل مارکتینگ) در تجارت الکترونیک
عنوان انگلیسی مقاله:
The importance of e-mail marketing in e-commerce
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1. Introduction
Internet can be characterized as a global network of networks to which you can access via computer, mobile phone, PDA, digital TV and so on. The number of Internet users continues to grow and communication through the Internet has become a daily routine. The use of the Internet by companies for their presentation and brand building has become commonplace, even inevitable phenomenon [12]. The associated electronic marketing (e-marketing) refers to the use of digital media such as web, e-mail, wireless media, but it also includes electronic management of customer relationship management as well as management of digital customer data [3, 14]. E-mail marketing, as part of emarketing, is used to increase site traffic and sales support [5]. It can be defined as a targeted sending of commercial and non-commercial messages to a detailed list of receivers respectively e-mail addresses. Newsletter as a tool of e-mail marketing can be also referred to as electronic newsletter. These are the e-mails, usually in HTML format, which are regularly sent to registered customers [1]. Newsletter is now a modern, cheap and popular marketing tool [10].
۱. مقدمه
اینترنت می‌تواند با عنوان یک شبکه‌ی جهانی از شبکه‌ها مشخص شود که شما قادر می‌باشید از طریق رایانه، تلفن همراه، PDA، تلویزیون دیجیتال و غیره بدان دسترسی داشته باشید. تعداد کاربران اینترنت مداوم رشد می‌کند و ارتباطات از طریق اینترنت به یک برنامه‌ی روزمره تبدیل شده است. استفاده از اینترنت توسط شرکت‌ها برای ارائه و برند سازی، امری عادی و حتی اجتناب‌ناپذیر گشته است [12]. بازاریابی الکترونیکی (e-marketing) وابسته، به استفاده از رسانه‌های دیجیتال مانند وب، ایمیل، رسانه‌های بی‌سیم اشاره دارد، اما همچنین شامل مدیریت الکترونیک مدیریت رابطه مشتری و نیز مدیریت داده‌های مشتری دیجیتال است [3, 14]. بازاریابی ایمیلی به عنوان بخشی از بازاریابی الکترونیکی برای افزایش ترافیک سایت و حمایت از فروش کاربرد دارد [5]. این می‌تواند با عنوان ارسال هدفمندی شده‌ی پیام‌های تجاری و غیر تجاری به یک لیست دقیق از گیرنده‌ها به ترتیب آدرس‌های ایمیل تعریف شود. خبرنامه به عنوان ابزار بازاریابی ایمیلی می‌تواند به خبرنامه الکترونیکی نیز ارجاع داده شود. اینها ایمیل هایی هستند که معمولا در فرمت HTML مرتبا به مشتریان ثبت‌شده ارسال می‌شوند [1]. خبرنامه در حال حاضر یک ابزار مدرن، ارزان و محبوب بازاریابی می‌باشد [10].
کلمات کلیدی
Accessibility links Skip to main contentAccessibility help Accessibility feedback .. Google The importance of e-mail marketing in e-commerce About 139,000,000 results (0.83 seconds) Did you mean: The importance of email marketing in ecommerce Ad Email Marketing Platform | Start Your Free Trial Today Adwww.intercom.com/ Help sales, marketing, and support teams better communicate with customers. Visitor Auto Message. In-App Messages. Get Free Trial. Features: Personalized Email Automation, Visitor Auto Message. Marketing Automation Create email marketing campaigns with the perfect series of messages Pricing Intercom offers products for live chat, onboarding, and support. Search Results Web results The Importance of E-mail Marketing in E-commerce - ScienceDirect https://www.sciencedirect.com/science/article/pii/S187770581732605X by M Hudák - 2017 - Cited by 5 - Related articles The aim of the article is to highlight the importance of e-mail marketing due to the fact, it is considered as one of the most effective communication tools. The part of the article are also fundamental metrics used in e-mail marketing such as delivery rate, open rate and click through rate. (PDF) The Importance of E-mail Marketing in E-commerce https://www.researchgate.net/.../317826615_The_Importance_of_E-mail_Marketing_in... Aug 1, 2018 - The aim of the article is to highlight the importance of e-mail marketing due to the fact, it is considered as one of the most effective communication tools. The part of the article are also fundamental metrics used in e-mail marketing such as delivery rate, open rate and click through rate. [PDF]The Importance of E-mail Marketing in E-commerce - Kloxo : Default ... modir3-3.ir/article-english/t547.pdf by M HudáNa - 2017 - Cited by 5 - Related articles Online marketing is an integral part of e-commerce nowadays and includes many ... importance of e-mail marketing due to the fact, it is considered as one of the ... Why is email marketing important for e-commerce? - Quora https://www.quora.com/Why-is-email-marketing-important-for-e-commerce Disclaimer: I'm working for UserEngage company. Hello there! Email marketing is an crucial part of you business. It's one of the best and most often used ways to ... The Important of Email Marketing for eCommerce - ExtraDigital https://www.extradigital.co.uk/articles/...marketing/email-marketing-ecommerce.html Dec 11, 2016 - The Importance of Email Marketing for eCommerce. Email marketing is not a new tool for the purpose of email marketing and improving the sales in both 'brick and mortar' and eCommerce stores. Despite this and several predictions of its decline in recent years, it is, in fact, stronger than ever. What Is Email Marketing And Why Is It Important for eCommerce? https://ecommercetrainingacademy.com/email-marketing-important-ecommerce/ Apr 13, 2015 - Why do so many businesses send marketing emails? Because they work! When you know what you're doing, email marketing can have a huge ... Why Email Marketing Is Important In eCommerce - Done For You https://doneforyou.com/why-email-marketing-is-important-in-ecommerce/ Do you use email marketing in your eCommerce business? If not, then you're missing out on a lot of potential revenue. Click here to learn more. E-Commerce Email Marketing 101: 11 Must-Have Emails (w/ Templates) https://sleeknote.com/blog/e-commerce-email-marketing Jun 13, 2018 - The truth is, effective e-commerce email marketing isn't about the right strategy; ... improve your bottom line, and more important, reduce churn. Benefits of Email Marketing to Your Ecommerce Business - Shopify https://www.shopify.com/guides/email-marketing/benefits Discover the benefits of email marketing and the advantages of email marketing for your online business. Top 6 Email Marketing Practices in Ecommerce - Relevance https://www.relevance.com/top-6-email-marketing-practices-in-ecommerce/ Let us keep in mind the six most important practices to make your e-mail marketing campaign a success. The article will bring to you the 6 best practices for ... Page navigation 1 2 3 4 5 6 7 8 9 10 Next Footer links Tabriz, East Azerbaijan Province - From your search history - Use precise location - Learn more HelpSend feedbackPrivacyTerms
