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دانلود رایکان مقاله انگلیسی ISI با موضوع آگاهی و اجرای مفاهیم سبز در آمیخته‌ بازاریابی

عنوان فارسی مقاله:

آگاهی و اجرای مفاهیم سبز در آمیخته‌ بازاریابی: یک مورد از کشور مالزی

عنوان انگلیسی مقاله:

The Awareness And Implementation of Green Concepts In Marketing Mix: A Case of Malaysia

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قسمتی از مقاله انگلیسی و ترجمه آن:

1. Introduction
Over the past few years, the environment has become a persistent public issue (Baumann & Rex, 2006) with some calling the 1990s as the “Earth decade”, or “the decade of the environment” (Bradley, 2007). Some environmental problems has been link to human consumption, and this has brought the environmental awareness in many parts of this world has increased and this has been further translated into their attitude towards purchasing green products. Many of these consumers not only give pressures on the firms but they also have taken personal steps to reduce their personal impact on the environment via activities such as recycling and reusing their household items (Prakash, 2002). Consumers are demanding green options and are willing to pay a premium price (Charter & Polonsky, 1999).

۱. مقدمه