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دانلود رایکان مقاله انگلیسی ISI با موضوع استراتژی برند و برند تجاری کارفرما در شرکت های خصوصی

عنوان فارسی مقاله:

استراتژی برند و برند تجاری کارفرما در شرکت های خصوصی از دیدگاه مدیریت منابع انسانی

عنوان انگلیسی مقاله:

The Study on Employer Brand Strategy in Private Enterprises from the Perspective of Human Resource Management

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قسمتی از مقاله انگلیسی و ترجمه آن:

1. Definitions of key concepts
1.1. Employer brand
Employer brand as a new concept is a new branch of enterprises brands. From conceptual understanding, like product brand, it is an image given by the company to potential employees in the human resource market. Positive, energetic or mature, sound? Different images will attract different kinds of job seekers. The company of Hewitt thinks that employer brand is a kind of employer’s promise, which is on work culture, environment, and opportunities and so on experienced by employees after joining the company. It is mainly explained fro m inside soft environment such as career development prospects, freedom/ autonomy, social responsibility, leadership, teamwork, changes, focus on results, etc. The definition of Watson Wyatt about employer brand includes internal and external aspects. They think employer brand is employer’s position in human resource market, which is set brand image for futureˈ current and leaving employees. It includes both parts: external and internal brands. External brand is set for potential employees in order to make them willing to enter company and establish the image of the best work place for company. Internal brand is set among current employees, which is some promise made by company to employees, not only a kind of relation between company and employees, but also reflects company can provide unique work experiences for existing and potential employees.

1- تعریف کلمات مهم
1.1 برند کارفرما