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دانلود رایکان مقاله انگلیسی ISI با موضوع شواهد تجربی از سرمایه گذاری ICT تونس

عنوان فارسی مقاله:

تنظیم (صف بندی) بین مدل تجارتی و استراتژی تجارتی و سهیم بودن در عملکرد: شواهد تجربی از سرمایه گذاری ICT تونس

عنوان انگلیسی مقاله:

Alignment between business model and business strategy and contribution to the performance: Empirical evidence from ICT Tunisian venture.

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2. Literature review

The issue of the impact of the business model on organizational performance is still largely unexplored theme. The business model allows the ICT ventures to be competitive on the market (Casadesus & Ricart, 2010). It thus represents a potential source of competitive advantage (Markides & Charitou, 2004). According to Afuah and Tucci (2001), the business model can explain the performance and competitive advantage through the best combination of resources to create value for the consumer and have a profitable income. To our knowledge, only Zott and Amit (2007) rigorously explored the impact of the business model on performance. They located the business model at the intersection of the theory of entrepreneurship, the theory of transaction costs, and the strategy and showed that the business model influences the performance when focused on innovation and efficiency. The business model proposed has two themes: business model innovation: it is to create value by using new ways to drive economic exchanges for stakeholders (new transaction mechanisms, connecting with prospects, business model innovation, operating benefits); business model efficiency: it is the actions that can take the ICT ventures to complete its transactions with efficiency, that is to say, by reducing transaction costs and creating substantial value (reduce existing transaction costs for the central firm and its partners, reduce the complexity of transactions, reduce uncertainty and information asymmetry by increasing transparency, and reduce the risk of transaction). The theory of transaction costs is the basis of this factor (Williamson, 1975). The results show that the first business model focused on innovation and efficiency product strategy and market are a separate built, they are in fact complementary rather than substitutable. A second result says the hypothesis that the two concepts influence the performance of the firm. This complementary refers to the need to review the business model of the firm as a source of competitive advantage. Another significant result ensures that the business model is centered on innovation and is combined with the differentiation strategy, cost leadership, and focus more the firms performing. So we notice the contingent role of the business model for the determination of the market value.