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دانلود رایکان مقاله انگلیسی ISI با موضوع طرح آزمایشات برای تجزیه و تحلیل عوامل موثر بر رفتار مصرف کننده

عنوان فارسی مقاله:

طرح آزمایشات برای تجزیه و تحلیل عوامل موثر بر رفتار مصرف کننده

عنوان انگلیسی مقاله:

Design of Experiments for Analysis Factors Influencing Consumer Behaviour

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بخشی از مقاله انگلیسی :

4. Conclusion

The business concept of Fairtrade is a relatively new phenomenon whose importance has been increasing in recent years. The principles of solidarity and social responsibility relate to every individual and every company these days. The volume of Fairtrade products has been increasing permanently, their structure as well as the way their sales are implemented has been changing dynamically. The action of market forces in the production of Fairtrade has been intensifying, its next form therefore poses many questions, however, the correctness of its principles cannot be denied.

 The objective of the article was to identify the assumption through which commercial customers can be distinguished from those who buy organic products and Fairtrade products. Three hypotheses were tested statistically for this purpose. The subsequent task was to propose an optimal representation of organic products, Fairtrade products and commercial products in the shopping basket of a typical customer, which would optimize its aggregate benefit. To achieve this, the methodology of Design of Experiments, namely mixed proposals, was used. The mixed experiment, as well as the answers to the questions related to the factors influencing “ethical shopping”, should provide insight into the motivations of current consumers of Fairtrade products in the Czech Republic. This is to help, subsequently, non-profit organizations and companies engaged in Fairtrade to develop information, communication or distribution strategies