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دانلود رایکان مقاله انگلیسی ISI با موضوع توسعه محصول جدید در آسیا

عنوان فارسی مقاله:

توسعه محصول جدید در آسیا: معرفی موضوع خاص

عنوان انگلیسی مقاله:

New product development in Asia: An introduction to the special issue

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قسمتی از مقاله انگلیسی و ترجمه آن:

1. New product development in Asia
The articles included in this issue cover a wide range of countries in Asia and make a significant and much-needed contribution to our understanding of the different aspects of NPD in Asia. In “Best New Product Development and Management Practices in the Korean High-Tech Industry,” Michael Song and Jeonpyo Noh investigate critical factors affecting new product success and effective NPD models for Korean high-tech firms. The results show that successful projects differ from unsuccessful projects in project environment, skills and resources, project leadership, strategic fit, efficient NPD process, and effective product-positioning strategies. The authors confirm that efficient and effective NPD and management are important determinants of high-tech firms’ competitive advantage. Furthermore, they raise questions about some commonly held beliefs when compared with Western studies focusing on high-tech industries.

1 – توسعه محصول جدید در آسیا