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دانلود رایکان مقاله انگلیسی ISI با موضوع درک ساختارهای کاربردی رسانه های اجتماعی

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رسانه های اجتماعی؟ جدی باشیم! درک ساختارهای کاربردی رسانه های اجتماعی

عنوان انگلیسی مقاله:

Social media? Get serious! Understanding the functional building blocks of social media

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بخشی از مقاله انگلیسی :

3. Differences matter: The 4 Cs

It is difficult to stay abreast of the choices people have for social media platforms. It seems that new sites and services emerge every day, vying for the attention of individuals and communities online. When examining the social media ecology, it quickly becomes clear that many sites have struck a careful balance among the different blocks of the honeycomb. Some focus more on identity, some more on sharing, et cetera. None of today’s major social media sites focus solely on just one block. Gene Smith (2007), one of the bloggers who helped evolve this framework, argues that sites tend to concentrate on three or four primary blocks. In Figure 2 we illustrate this with four examples: LinkedIn, Foursquare, YouTube, and Facebook. The darker the color of a block, the greater this social media functionality is within the site. Using tools like the honeycomb framework to understand and develop social media platforms, and the social media landscape more generally, is increasingly important. Consequently, we now present a guideline–—the 4 Cs: cognize, congruity, curate, and chase–—relating how firms should develop strategies for monitoring, understanding, and responding to different social media activities.